 | E-Series /5 PROVEN STRATEGIES | |  | | | | | My HSR PROVEN STRATEGIES To Dress Up Your House For The Best Selling Price | | A Well Dressed House Attracts More Buyers To Offer Top Dollars In The Fastest Time
When selling your house, IMPRESSION counts. Very often, you do not have the luxury of a second chance to correct a negative first impression.
Buyers will form an opinion of your house in the first few seconds of their visit. If the opinion is negative, it will be further reinforced as they continue to view your house.
The goal of a well-dressed house is to provide an emotionally uplifting experience to the buyers. They must sense the ‘Good To Be Home’ feeling and be convinced that this is the home where they will enjoy the best comfort and pleasures of life.
You can never be over-prepared in dressing up your house for success. It should not only be in the finest condition just before the viewing but should also remain that way until it is sold. It’s always possible that a last minute viewing by a prospective buyer will end up in a sale.
A well-dressed house will definitely enhance the selling process. It attracts more buyers to offer top dollars in the fastest time.
There are 5 key strategies to dress up your house for the best selling price.
| | | | | | Although you cannot change the size of your house, you can prevent it from appearing cluttered and smaller than it should be. Clutters also make your house appear untidy and messy. It hinders your HSR real estate specialist from highlighting the best features of your house.
Anything that you can do to create the feeling of spaciousness will help to evoke the buyer’s positive feelings and make the house look more open, friendly, and appealing. It helps buyers to have a good view of your house and to visualise themselves staying in it.
When they see more space, the perceived value of your house goes up. Another benefit of un-cluttering is that it helps you to start packing up early so that you can move into your new house.
It is wise to see your house through prospective buyer’s eyes. What may seem to be treasure and cosiness to you may be trash and messiness to a stranger. Do not let your favourite things and pride of ownership hamper your goal and efforts to enhance the look and feel of your house.
Adopt a mission-critical mindset to clear the mess and purge it of anything that does not appeal to buyers. Create the impression that there is not a single stray piece of paper and neither is there anything that is out of place.
Invite My HSR real estate specialist who is experienced in staging houses for the best price to review your house and advise you on how to increase the value of your house.
You can also install mirrors tastefully and in appropriate places to create an impression of spaciousness. Too many people can also make the buyer feel uneasy and drive them to hurry through the house without taking a good look.
What to do with the clutter? You can return them or throw it, store it, sell it, or give it away. Very importantly, don’t bring them back to your house.
| | | | | | A house that is spic and span, including the nooks and corners, gives the impression that it is well maintained. It will help to reduce concerns over the house and make the house look more inviting. The more you make your house look easy to move into and easy to upkeep, the more the buyers will be inclined to buy it.
You should consider this as the most important cleaning job of your life as it will put money into your bank account. Attack every single area of your house and leave no stones unturned in removing all dirt, dust, grime, odours, and even fingerprints. Buyersmust be able to run their fingers along any surface and not be stained.
Start cleaning from the top: from the attic, ceiling, walls, and then to the floor. This reduces the need to go back to an area that was previously cleaned and ensure you sweep away the dirt, dust, and grime properly.
Clean the windows so that more sunlight can brighten up your house, make it look more spacious, and enhance its beauty. Buyers do open the refrigerator, cupboards, and kitchen cabinets. Make sure they are thoroughly cleaned and free of any odour, insects, or rubbish.Besides cleaning the house, you should also polish all hardware and wax wooden areas of your house. Do it until there is a mesmerising glow throughout your house.
If you cannot clean it, paint it and make the house look new and fresh. Dark coloured paint makes the room look small and gloomy. Use light and neutral colour that has mass appeal. Painting the house can help to increase the selling price.
It is also important to remove all odours from within the house and without. Invite a HSR real estate specialist to identify any offensive smell. This is important because odours can be so much a part of your life and the house. You can be immuned to it without realising it can be offensive to others.
| | | | | | | Nothing will cause more anxiety to buyers than safety hazards in the house. These negative feelings can grow into fear that there may be bigger problems lurking beneath the surface and which can turn into a major crisis.
Leaking pipes, broken window panes, cracked tiles, loose wires, and dangerous equipment should be repaired.
Buyers must not feel that they need to spend a lot more money than is necessary to put the house in order. This can lower the selling price or repel a qualified buyer.
If you have any unfinished do-it-yourself projects around the house, either complete it or remove it totally. As we say in HSR, make the house look like a resort and not a workshop.
In addition, everything in the house should be functional and in good working condition. Buyers view household repairs; whether large or small, as a drain of money which they can use for better things. It also hinders them from enjoying their lives.
Buyers will make a lower offer after factoring in the cost of repairs or replacements. More
often than not, they have a tendency to overestimate these expenses.
Go through every item in detail because they
can accumulate and become a major barrier to the sale of your house. Don’t just use cheap, out-of-place, and inefficient replacements because buyers will be on the look-out for other things which you may have scrimped on. Such savings may not be worth it. You may fetch a lower price or the sale may fall through. Always engage a professional to help you with the repairs and replacements to ensure that the task is properly completed and you are protected from any risk or harm.
If you are unsure about what improvements, additions, or alterations you need to carry out, consult My HSR real estate specialist. They are trained to know how much money you need to invest in improving your house in order to get the best returns. They can give you fresh insights from a qualified perspective and highlight blind spots which you may never notice on your own.
Good news for clients who have bought and/or sold a house through My HSR: We will repair or replace household breakdowns! (up to 3.5 years). This is part of My HSR Guaranteed Home Protection Plan (GHP). For more details on GHP and other guarantees, please contact My HSR real estate specialist today.
| | | | | Strategy #4 The Sense And Sensibility Strategy » | top of page | | | | Your house must be dressed up to welcome the buyer’s ‘home’. Make it feel like it is their home – and not yours. As you prepare your house, focus on how to make the buyers feel they are already ‘at home’ and that this is the house in which they want to live out their lives. The house should have mass appeal and accommodate most people’s lifestyle. It must not contain anything that may repel buyers or distract them from making a buying decision.
The house must not convey any political, religious, sexual, or ideological expressions that can make people feel out of place or that they have intruded into your privacy. Even personal tastes, family photographs, private belongings, distracting colours and accessories can make buyers feel uncomfortable and prevent them from visualising their stay in the house.
Pets and children can put off many buyers and should be kept away. They should not make any unnecessary noise to disturb or distress buyers.
In HSR, we have a saying, if the buyers do not move in mentally during the viewing, they will not move in physically. If the buyers are not excited emotionally about moving in, they will not move in at all.
| | | | | Strategy #5 The Slic And Sensational Strategy » | top of page | | | | Buyers must not only enjoy viewing your house, they must experience a memorable and emotionally overwhelming feeling to want to come back and make it their home. They must look at your house and say, ‘WOW!’
In My HSR, we believe that, ‘Every part of the house must tell a mesmerising story of benefits!’ A story to stir their hearts for a better lifestyle, for security, and for good times with family and friends. If there is no sense of hope for a better life, they will not cross the line from being prospective buyers to property owners.
Act as a buyer and move around the house, viewing it from a buyer’s perspective. Take photographs of every major area of your house. It will help you look at your house from a different perspective. Keep asking yourself, “How can I enhance the appeal of my house and make it the best home for my buyers?”
Browse through interior décor and furnishing magazines for ideas. Examine their photographs of homes. These houses always look so romantic, exciting, and fun to live in. The challenge is for you to invoke the same feelings with your house.
Appeal to all five senses. Play soothing and soft music. Use aromatherapy to capture the senses. Decorate the house with fresh plants and flowers. The splash of colours and scents will enhance the beauty of your house.
Set up your house to look like a developer’s showflat. Accessorise the house with borrowed or rented art and decorative pieces. For example, use display towels and exotic toiletries, and set the dining table with a full set of silverware, crystal glasses, and linen.
Install high tech equipment such as videophone, wireless broadband connection and home theatres. They help to give the house a modern and luxurious ambience.
Ask My HSR real estate specialist to go through the My HSR ‘Dress Your House For Success’ Plan. It contains more than 100 powerful ways to help you enjoy top dollars for your house.
There will always be ways to improve the presentation of the house. Be meticulous in looking for ways to spruce up the house. It will go a long way in getting a good offer.
Buyers will not sign on the dotted line if they are not convinced about the benefits. They will not move in if they cannot perceive the house as an object of beauty, filled with happiness and harmony. It should also be a place that can truly make them feel at ‘home’, and a house that they can show proudly to their family and friends.
Remember, buyers have choices. So please apply the My HSR Principle of One-Upmanship: In Every Way, Be Better! If you want to enjoy the best price, in the fastest time and with absolute convenience, call My HSR real estate specialist for a written guarantee and more details today.
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