 | E-Series /100 Deadly Trap | |  | | | | | MY HSR DEADLY TRAP To Avoid When You Sell Your House | | As ‘The #1 And The Largest Agency,’ My HSR Can Protect Your Best Interest And Help To Achieve Your Desired Results.
Selling your house is one of the most critical endeavours for you and your family. It can be enjoyable, rewarding, and educational or it can be a time consuming, costly, and painful experience.
To ensure a positive outcome, you need to avoid any mistake in selling a house. As the ‘largest and best real estate agency’, let us share with you just some of these potential traps. | | | | | | 1. Know why you selling, how to sell,and the results you want to achieve.
2. Be absolutely committed to the selling process.
3. Prepare yourself mentally and emotionally and invest time, energy,and money to make it work.
4. Account for all necessary expenses, including expenses related to dressing up your house, marketing costs, sales commission, buying of a new house and equipping and furnishing it, and the legal, financial,and other property related aspects of the sale.
5. Keep yourself updated about the macroeconomic and microeco-nomic aspects of the market and changing market conditions.
6. Monitor and evaluate similar houses and competitors’ activities and respond to them accordingly.
7. Time the sale of the house such that the fundamentals are in your favour.
8. Think like a buyer and improve the presentation of your house from a buyer’s perspective.
9. Offer a map, provide detailed direction, and ensure the house number is prominent so that the buyer can find your house.
10. Draft a list of what is included in and excluded from the sale of your house.
11. Prepare videos and photographs to promote current and potential developments in and around your house.
12. Be open to feedback, no matter how unacceptable they are to you and explore ways to respond to them and to any other challenges.
13. Get your HSR real estate specialist to prepare a competitive market review and work with him to deter-mine the Fair Market Value (FMV) of your house.
14. Ensure that the FMV is acceptable to lending institutions such that they are willing to extend maximum loan to your buyer at normal terms and conditions.
15. Do not underprice nor overprice the house.
16. Do not attempt to price high and lower it subsequently because it will cause the house to be shop-worned, i.e. buyers may suspect that there is something wrong with your house and will not buy it or will make you a ridiculous offer.
17. Beware of agents who promise you verbally that they can sell your house at a high price just to entice you to sign the listing agreement.
18. Ask My HSR real estate specialist to offer you My HSR Guaranteed Results Plan (GRP) to assure you that he will sell your house above the valuation price.
| | | | Use State-of-The-Art Infocommunication Technology » | top of page | | | | 19. Keep updated with relevant, timely, and reliable information.
20. Ensure your agent is using InfoProp, Sky learner, WIS, PowerDesQ, Realink21, PowerSearch, InfoTool and other systems to help you to sell successfully.
21. Make sure your agent is properly trained and knows how to use the above systems for your benefit.
| | | | | Prepare Contracts And Other Sales Documentation » | top of page | | | | 22. Be sure your agent has a comprehensive suite of contracts, forms, and other documentation.
23. Ensure that you are familiar with the contents of the documentation and it is acceptable to you before you sign it.
24. Spend time, energy, and money to dress up your house to attract qualified buyers.
25. Involve every family member in maintaining the house in a presentable condition.
26. Create a positive initial impression when buyers first set their eyes on the house.
27. Keep the home in tip top condition, even if it is for a 'last minute' viewing.
28. Remove junk, unnecessary furniture, and non-essentials to free up more space.
29. Keep the house clean, neat, and tidy.
30. Polish prominent areas of your house.
31. Repaint the house and re-carpet or retile the floor.
32. Remove unpleasant odours, offensive smells, and ugly stains.
33. Repair or replace major items.
34. Remove safety hazards and contaminants.
35. Complete or remove do-it-yourself projects.
36. Do not use cheap, out-of-place, and
inefficient replacements.
37. Make the house homely, elegant, and attractive.
38. Remove anything that makes buyers feel uncomfortable and have
difficulties visualising themselves staying in the house.
39. Keep pets and children away during
viewing and ensure they do not cause unnecessary disturbance and distress.
40. Keep a record of all important contracts, documents, and other information.
41. Prepare a fact sheet highlighting strengths and weaknesses of the house.
42. Keep asking yourself, "How can I make the house more attractive to buyers and command a higher selling price?"
43. Learn from open houses, showflats, and showrooms and adopt positive ideas.
44. Appeal to all senses during the viewing.
45. Spruce up your house with rented or borrowed accessories, artwork, and decorative items.
46. Install high tech equipment to make your house look contemporary and luxurious.
47. Work closely with your HSR real estate specialist to implement My HSR 'Dress Your House For Success' Plan.
48. Get My HSR real estate specialist to show you My HSR Guaranteed Deposit Plan (GDP) and how it can help buyers make a faster decision.
49. Use My HSR Guaranteed Home Protection (GHP) Plan for you and your buyer to repair or replace all household breakdowns. Ask your HSR real estate specialist for more details on the GDP and GHP.
| | | | | | | 50. Work with My HSR real estate specialist to implement the comprehensive My HSR Sole Agency Marketing Plan.
51. Do not underexpose or overexpose your house.
52. Be absent or unobtrusive during the viewing so that buyers can feel relaxed, open, and comfortable when evaluating your house.
53. Ask your Agent for My HSR Guaranteed Performance Plan to sell your house at the best price, in the fastest time, and with absolute convenience.
54. Display 'For Sale' sign prominently.
| | | | | | | 55. Use My HSR ‘Sellers Guide: What Every Buyer Must Know To Achieve Success’ to help you make the right decision.
56. Ask for a written profile of the real estate agency and complete documentation on how the agent will sell your house successfully.
57. Do not hire an agent just because he is a friend or a relative.
58. Take time to evaluate and appoint the right agent.
59. Do not hire more than one committed, competent, and caring agent and 'spoil the broth'.
60. Do not appoint an agent just because he asks for a low commission. Instead, focus on how your agent can help you sell at a higher price.
61. Ensure your agent is working with a long-established and successful company.
62. Check that the company is advertising prominently in the Classified Advertisement.
63. Make sure the company is reputed for providing strong support and service.
64. Ensure your agent is equipped with cutting-edge systems, technologies, marketing tools, and other business resources.
65. Check that the company provides comprehensive, intensive, and ongoing training programs.
66. Ask your agent to submit to you a written plan and commitment to achieve success.
67. Ensure that your agent adheres to a stringent Code of Ethics and Conduct.
68. Make sure the agent provides you with a series of 'Guaranteed Sold' Plans.
69. Make sure the agent works for the largest real estate agency according to the Singapore Book of Records.
70. Make sure your agent does not work alone but is a part of the largest team in the industry.
71. Ask your agent for a written guarantee to sell your house at the best price in 28 days or less.
| | | | | | | 72. Do not sell on your own and believe you can outperform full time and experienced agents in a fast changing market.
73. Ensure that your house is accessible for viewings.
74. Respond positively to qualified buyers even if they are curt and unfriendly.
75. Do not make any impolite, offensive, or other negative remarks.
76. Avoid a personality crash by selling through your HSR real estate specialist.
77. Do not give any impression that you are desperate to sell.
78. Do not harbour any racial, cultural, or social prejudice.
| | | | | | | 79. Use My HSR real estate specialist to handle shrewd buyers and their manipulative tactics.
80. Take measures to protect the safety of your loved ones and yourself.
81. Keep all valuables, including private and confidential documents.
82. Do not buy a new house before selling as this will create unnecessary pressure for you to sell.
| | | | | | | 83. Prepare yourself mentally, emotionally, and physically.
84. Know what you want to achieve, your fall-back position, the terms
and conditions, and the areas you are willing to compromise with your buyers.
85. Do not price yourself out of the market, repel genuine buyers, and make your competitors' houses look cheap.
86. Present yourself professionally at all times.
87. Suppress all negative emotions including anger, frustration, and damaging criticism that do not help in the sale.
88. Follow up with all agreed changes and necessary actions.
89. Be open to suggestions and be flexible in your personal expecta tions.
90. Work closely with professionals from the legal, financial, valuation, and other property-related disciplines.
91. Do not respond too slowly or wait for a 'better' offer and lose the opportunity to sell to a qualified buyer who can offer top dollars.
92. Do not suffer from physical fatigue and mental exhaustion.
93. Collect sufficient deposit to prevent buyer from backing out of the sale.
94. Do not accept a verbal offer without a written commitment.
95. Be prepared to make appropriate changes to meet buyers' needs and requirements.
96. Call My HSR real estate specialist to explain to you My HSR 'Moving Out' Plan and how you can shift to a new home successfully.
97. Craft a friendly letter to prospective buyers and share with them the strengths of your house and also fondest memories of your stay in it.
98. Study the contract carefully and seek advice if necessary.
99. Offer immediate possession if possible.
100.Call My HSR real estate specialist today to help you sell your house at the best price, in the fastest time, and with absolute convenience. Don't forget to ask for My HSR Sole Agency Marketing Plan.
Due to space constraints, it is impossible to list all potential mistakes made by house sellers. Besides avoiding the pitfalls, it is also
important to know how to sell your house successfully.
My HSR real estate specialist can provide you additional reports and information. At the same time, he would be happy to explain to you
My HSR Results-Based Marketing Plan and show you how to achieve the results you want.
No mere words. My HSR real estate specialist can offer you multiple ‘Guaranteed’ Plans to help you achieve the best price in the fastest time and also enjoy absolute peace of mind.
Call My HSR real estate specialist today for a free and non-obligatory discussion on why My HSR is your best partner for success. Now and in the future. Please call us today.
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